Apr 26 2009
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“ Keep in mind a fundamental fact: many of the 97 plus million people who downloaded the video are part of a surplus audience from the perspective of the people who produced and marketed Britain’s Got Talent. Indeed, beyond a certain point, Susan Boyle’s rapid visibility becomes a liability rather than an asset. Keep in mind that Boyle stars in a British program which does not get commercial distribution in the United States. I can’t turn on a television network — cable or broadcast — and watch the next installment of Britain’s Got Talent. I can’t go on Hulu and download that content. And I can’t at present go on iTunes and buy this content. Market demand is dramatically outpacing supply.
