Appunti di FG on next-media & society - Online social network applications are mainly used for explaining and maintaining personal networks, and most adults, like teens, are using them to connect with people they already know. - 89% use their online profiles to keep up with friends - 57% use their profile to make plans with friends - 49% use them to make new friends - Other uses: organize with other people for an event, issue or cause; flirt with someone; promote themselves or their work; make new business contacts